How to Successfully Roll Out and Refresh Employee Assistance Programs (EAPs) in Companies

An Employee Assistance Program (EAP) offers companies a valuable way to support their employees and retain them over the long term. But what if no one knows about it?

This is exactly what happens more often than you might think: A company implements an EAP, but usage falls far short of expectations. The reason? Lack of communication!

EAPs don’t just run themselves. For them to be fully effective, a well-planned rollout and regular refresh campaigns are needed to raise employee awareness of the program.

We explain how to do this in our technical article. In this article, you’ll learn:

• How to Use Existing Touchpoints to Raise Awareness of EAP Programs
• Why Trust Is the Key to High Usage
• Which Communication Strategies Really Work